I love this image! I mean, really love it! It’s so light and bright and the colors are so soft – but the subject matter is as hard as can be.
I’ve never seen a Not Hiring sign before, but I totally get why it’s necessary here. A construction project of this size on the side of the 10 Freeway is obviously going to be a huge magnet for all the unemployed construction workers in the Inland Empire. But how sad that it’s necessary! How sad that a company could be so inundated with job seekers that they need a sign to help stem the flow. Unemployment is at 15% in the Inland Empire right now – just way too high.
I’ve been playing around with the idea of a project – on the economic crisis. Not seriously pursuing it as a project, but just sort of toying around with the idea. And this image is the best of the lot so far – and the first to focus on unemployment. I’m still not sure if I want to make a full blown project out of this, but I do plan to continue playing around with it, and seeing if anything comes of it.